Everything 2.0 is socially mediated and wide open. This is the problem in today’s digital arena (and why so many schools and districts remain paranoid about going “2.0″). Everything great and foul is thrown into the same pit for consumption (ie..You Tube, Wikipedia, Flickr, Facebook, MySpace, etc..) and, as such, is unrated. And everyone mimics everyone ad names. The worst stuff gets mimicked most.
The new work in the future is to pick through the digital garbage dump and separate out the good findings by theme and market that. Market what?: Market the fact that the material you have amassed is crap free and that a person has everything to gain and nothing to lose by visiting your veritable stockpile of digital goodness. That would be worth talking about.
flickr image by mil8
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